I have incredibly dry skin around my eyes. I've tried a million eye creams and odd over-the-counter treatments (short of having an IV mainlining water directly to my under eye area). Since I can't afford to hit Elizabeth Arden every week for "eye contour" treatments, I picked up a box of Shiseido Benefiance Pure Retinol Instant Treatment Eye Masks (at the recommendation of the woman at the NARS counter, of all places). Oh. My. God. I love them! And they really do work. During my last facial, I was asked IF I wanted the contour treatment and not TOLD that it would be a good idea. Rock on.
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