Tartella, Inc.

Another IndieWed discovery for me was Tartella, Inc. Tartella sells the most charming cooking- and baking-themed paperie, linens, and artwork all printed on recycled + biodegradable materials using letterpress, offset, or silkscreen printing.

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I bought a really cute letterpress print of the cork image seen in the wine towel for our kitchen.

While browsing their products, I thought, "Man, this place has Tara's name all over it." Then I saw their story on their Web site:

tartella began in the spring of '07 out of a passion for paper + food (not necessarily in that order)! the prevalence of gifting food and wine, often made in our own kitchens, created a need for products to ‘wrap' up those delectable goodies. here at tartella, we are committed to making the delivery as creative + delicious as what's inside!

 That's totally her! I love when businesses are born out of beautiful, frivolous passions. Go check them out.